Google Business Profile checklist

Your 10 fixes

Open your listing at business.google.com (opens in a new tab) or by searching your business name on Google while signed in. Tick each one off as you go. Your progress is saved on this device.

0 of 10 done

• 1. Check your business nameUse your real name, exactly as it’s on your sign. Extra keywords in the name can get a listing suspended.
• 2. Pick the right main categoryThe main category matters most. Choose the most specific one, like “Nail salon” instead of “Beauty salon.” Add a few secondary ones.
• 3. Fix your hours, and add holiday hoursWrong hours send people to a locked door and earn bad reviews. Add special hours before every holiday.
• 4. Add your phone number and websiteUse a number you actually answer. Link your website, or your booking page if you don’t have a site.
• 5. Write your descriptionUp to 750 characters. Say what you do, who it’s for and what part of town you’re in. Add a line in Spanish if your customers speak it.
• 6. Add 10 photosOutside (so people can find the door), inside, your work and your team. Real photos beat stock photos every time.
• 7. List your services or menuAdd each service with a short description and a price or range. Shoppers compare before they call.
• 8. Turn on bookings or messagesIf you take appointments, link your booking page. Turn on chat only if you’ll answer within a day.
• 9. Reply to your last 10 reviewsThank the good ones, answer the bad ones calmly. The review reply writer helps.
• 10. Get your review link and use itTap “Ask for reviews,” copy the link and turn it into a counter sign with the QR sign maker.