ForgeBrands

Local businesses

Let’s build your website

Your answers decide how your site looks and what it says, so it sounds like you and nobody else.

  • Mostly tapping
  • About 2 minutes
  • Saves as you go

“I started a nail business with nothing and he literally built me a brand from the ground up.”

Ashley, NailsByAsh. 37 people tapped to book from her new site in its first 28 days.
What kind of business do you run?

Your next questions change to fit it.

Not a salon or barbershop? Text me instead at 505-290-1069.

First, who are you?

So I know who to text when your site is ready.

Is your Google listing right?

Your hours, phone number and address on Google Maps. I’ll check it either way.

Where do you work?

If you work from home, your street address never goes on the site. Clients get it when they book.

Walk-ins, appointments or both?

This decides whether your site leads with Book or Come in now.

Do you own the salon or rent a chair?

So the site is about the right business, under the right name.

How do clients book you now?

Pick all that apply.

Optional. Paste it if it’s handy, or I’ll find it.

What do people come in for most?

Pick up to three. These lead your site.

What do people come in for most?

Pick up to three. These lead your site.

What do people come in for most?

Pick up to three. These lead your site.

Who’s your typical client?

Pick all that fit.

What makes you different?

Everybody says good service. What would your regulars say about you? Pick any that are true.

Optional, but this line often becomes the headline on your site.

What makes you different?

Everybody says good service. What would your regulars say about you? Pick any that are true.

Optional, but this line often becomes the headline on your site.

What makes you different?

Everybody says good service. What would your regulars say about you? Pick any that are true.

Optional, but this line often becomes the headline on your site.

Why do people pick you?

Choose the one that fits best.

Three words for your vibe

Pick up to three, or type your own.

Which look feels most like you?

Just a starting point. Your colors, your photos and your logo shape the final site.

Which look feels most like you?

Just a starting point. Your colors, your photos and your logo shape the final site.

Which look feels most like you?

Just a starting point. Your colors, your photos and your logo shape the final site.

Do you have a logo?
Do you own a web address yet?

Like yourshop.com. If not, I’ll walk you through buying one. You own it, not me.

That’s the essentials

I have enough to build your site. Five more minutes of questions makes it sound even more like you.

Done? Send it now, or keep going below for a better site.

How did you get started?

A few sentences is plenty. This becomes your About section.

The best thing a client has said about you

A review, a text, something said in the chair.

This or that

Slide toward whichever feels more like you.

CalmLively

LuxuryEveryday

TrendyTimeless

PolishedPlayful

MinimalDetailed

Colors

Where can I see your work?

What photos do you have?

Pick all that apply. Don’t send them yet, I’ll ask once we start.

Just you, or a team?

Your policies

Deposits, cancellations, late arrivals, kids in the chair. Whatever clients ask about most.

What should your website do for you most?

Pick up to two.

Every service you offer

Pick all that apply. Prices come from your booking app, so no need to type them.

Every service you offer

Pick all that apply. Prices come from your booking app, so no need to type them.

Every service you offer

Pick all that apply. Prices come from your booking app, so no need to type them.

How detailed is the art you love doing?

This decides which of your work leads the gallery.

Clean and simpleFull custom art

Hygiene and products

Pick everything you do. Most salons never say it, so saying it sets you apart.

Hair types and training

People search for exactly this, so specialists get found.

Consultations and products

Your chairs and barbers

What is the shop like to hang out in?

Shop culture is what sets a barbershop apart. Pick all that fit.

Should your site say I or we?
Anything to keep off the site?

Services you’re phasing out, words you hate, anything private.